Parallel Importing and Trademarks


Mark My Words Trademark Services

What is Parallel Importing?

Essentially, it is bringing in of legitimate or genuine products to a country, but without the express permission of the intellectual property owner. So, it’s not a fake or counterfeit product – it’s the real deal, but to parallel import it basically means you are bringing it in alongside those that have permission to import the property. Generally, this happens because the importer can get the same legitimate product overseas at a lower cost than they can in their own country through the licensed or authorised distributor/s of the product.

The subject of whether Parallel Importing should be allowed in Australia has been the subject of debate for many years. There are certainly arguments for and against it – for example, as the IP owner you wouldn’t want others ‘cashing in’ on your products without your authorisation or without paying you a fee would you? However…

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