The recent social media dispute between travel blogger, Tuner Barr, and Swiss based global recruitment giant, Adecco Group has highlighted some important Intellectual Property (IP) issues that can arise in the social media sphere.
Barr accused Adecco of ripping off his IP in its campaign entitled “Around the world in 80 Jobs”. Barr’s main gripe is that he had previously created a website called Around the World in 80 Jobs. Importantly Barr had never registered the name “Around the World in 80 Jobs” as a trade mark in Australia or internationally.
View original post 608 more words